Smith Micro survey highlights year-over-year increase in consumers traveling with tablets; hotel guests still value convenient access to mobile content
ALISO VIEJO, CA – June 23, 2014 – According to a nationwide survey, 62 percent of travelers prefer to purchase or reserve hotel guest services through their mobile device, rather than face-to-face with a member of the hotel staff. Additionally, 63 percent of consumers bring tablets with them while traveling, up almost 10 percent from the same survey conducted last year by USamp and Smith Micro Software, Inc. The new survey results highlight the importance of empowering guests to purchase a variety of services via their own mobile devices to drive engagement and increase revenue-generating opportunities within the hospitality industry.
“Mobile entertainment has rapidly displaced in-room entertainment for frequent travelers, and today’s hotel guest wants to access a variety of services via their mobile phones or tablets,” said Sunil Marolia, Vice President of Product Management at Smith Micro. “This presents a huge opportunity for the hospitality industry, as more efficient services, customized promotions and consumer analytics can be enabled through hotel loyalty applications, which are already popular with 54 percent of travelers we surveyed.”
The research polled smartphone and tablet users across the US about their current travel and mobile consumption habits and preferences. Fifty-nine percent of respondents stated they primarily travel for pleasure, and 41 percent for business. The majority of respondents spend an average of 11 to 50 nights in a hotel room every year. In addition to an increased use of tablets on the road, survey results revealed:
- The most popular mobile convenience was checking in / out of hotels using a mobile device, said 75% of respondents
- 70% of travelers wanted to receive special offers and discounts from local establishments on their mobile devices
- 47% were very likely to purchase in-room entertainment if it could be accessed via mobile, versus 41% in 2013, and 37% in 2012
- More than half of travelers would choose a hotel because it offered guest services via mobile
- Only 4% of travelers stated they would not utilize hospitality services via mobile
Information on Smith Micro’s solutions for the hospitality industry can be found here. For information on the company’s current and past hospitality surveys, please visit:
About Smith Micro Software, Inc.:
Smith Micro Software provides solutions that simplify, secure and enhance the mobile experience. Our portfolio includes a wide range of applications that manage broadband connectivity, data traffic, devices, voice and video communications over wireless networks. With 30 years of experience developing world-class client and server software, Smith Micro helps the leading mobile network operators, device manufacturers and enterprises increase efficiency and capitalize on the growth of mobile-connected consumers and workforces. For more information, visit smithmicro.com. (NASDAQ: SMSI)
Safe Harbor Statement:
This release contains forward-looking statements that involve risks and uncertainties, including without limitation, forward-looking statements relating to the company’s financial prospects and other projections of its performance, the execution of our recently announced restructuring, our ability to halt the decline of our cash reserves in light of our continued losses, the existence of new market opportunities and interest in the company’s products and solutions, and the company's ability to increase its revenue and regain profitability by capitalizing on these new market opportunities and interest and introducing new products and solutions. Among the important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are potential for disruption and loss of customers and business from the transfer of duties and responsibilities in our recently announced restructuring, the risk that we will continue to incur losses and not regain profitability, the risk that we may need to raise additional capital to fund our operations and such capital may not be available to us at commercially reasonable terms or at all, changes in demand for the company’s products from its customers and their end-users, customer concentration given that the majority of our sales depend on a few large client relationships, including Sprint, new and changing technologies, customer acceptance and timing of deployment of those technologies, new and continuing adverse economic conditions, and the company's ability to compete effectively with other software companies. These and other factors discussed in the company's filings with the Securities and Exchange Commission, including its filings on Forms 10-K and 10-Q, could cause actual results to differ materially from those expressed or implied in any forward-looking statements. The forward-looking statements contained in this release are made on the basis of the views and assumptions of management regarding future events and business performance as of the date of this release, and the company does not undertake any obligation to update these statements to reflect events or circumstances occurring after the date of this release.
Smith Micro, VIDIO, and the Smith Micro logo are registered trademarks or trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective companies.