Data offload has become a critical issue for mobile network operators due to the explosive growth of traffic generated by smartphones, notebooks, and tablets.
While there are many tactics for relieving network congestion, incorporating an intelligent device client into your strategy offers many benefits that you won't get with "clientless" approaches.
Here are 7 compelling reasons why a client-based solution should be a mandatory component of any data offload strategy.
1. The overwhelming majority (95% in some trials) of WiFi usage is on private home or office access points.
Offloading to public Wi-Fi hotspots can help, but clientless solutions are not designed to support untrusted, non-operator controlled home and office Wi-Fi networks; trials indicate these are the most common places Wi-Fi is used.*
An intelligent offload client can make secure connections over any (trusted or untrusted) Wi-Fi network.
2. You can't offload data to Wi-Fi if users turn their Wi-Fi radios off.
An intelligent client can automatically turn device radios on and off, connecting users to the best network available, without requiring user intervention.
For data offload to occur with clientless solutions, subscribers must keep Wi-Fi radios turned on, which reduces battery life on mobile devices.
3. A client can redirect data traffic before it gets on your network.
Why wait for a device to be "on network" to determine that it should offload to Wi-Fi?
An intelligent client can identify and connect to a Wi-Fi network without generating any 3G traffic at all.
By managing data traffic where it starts, at the device, you dramatically reduce traffic load on your network.
4. Wi-Fi is only one piece of the traffic management puzzle.
An intelligent client can help you save money and optimize resources in many ways, such as automatically connecting to least-cost roaming partners and onloading traffic to 4G networks.
Clientless solutions simply don't offer this level of advanced policy control.
5. Excessive signaling can be just as disruptive to your network as a heavy data load.
Clientless solutions can only block chatty applications after they have reached the network.
An intelligent client can redirect inefficient applications, protecting your network from app-related threats.
6. Offloading to Wi-Fi can create a huge "blind spot" for operators.
How can you be sure your users are getting reliable connections when they're not on your network?
An intelligent client monitors connection activity and performance metrics across all networks.
And the "closed loop" feedback mechanism helps you measure the impact of data offload and fine-tune policies to ensure the best possible customer experience.
7. A client-based solution can be rolled out in phases, with minimal upfront investment.
Need a way to get started quickly and economically?
An offload client can be deployed on subscriber devices in market, at your pace, with no need for capital outlays or network upgrades.
Learn more about why an intelligent client is essential to your data offload strategy.
* Based on offload trials conducted by Smith Micro