Data Offload - Carrier Strategies & Consumer Perspectives
Data offload is one of the key challenges facing mobile network operators (MNOs) today. In fact, recent Ovum research indicates that 70% of MNOs surveyed already have, or plan to have, a data offload solution in place by the end of 2012.
W-iFi, Small Cells, and 4G LTE are all being touted as panaceas for solving the data congestion problem, but where should MNOs start to address this critical issue, and what do consumers have to say about it?
Based on first-hand market research conducted by Ovum and Smith Micro, this webinar will contrast current MNO data offload strategies with consumer response to different connection methods.