Survey Results: Hospitality Industry and Mobile Video Services
Can the hospitality industry capitalize on the growing mobile video trend?
According to a nationwide survey, travelers prefer to access Pay-Per-View (PPV) and video content via mobile devices when staying at a hotel, with a majority of respondents citing they are more likely to purchase content that can be accessed via a smartphone or tablet.
The research, conducted by uSamp on behalf of Smith Micro in 2012, polled more than 700 smartphone and tablet users across the US about their current travel and video consumption habits and preferences. The infographic below provides a summary of the survey results.
The same survey was conducted the following year. View the results.
For a full copy of the survey summary from 2012, please complete the form.