Make It Personal
Using big data and mobile to connect with customers
To cultivate valuable relationships with your customers, you need to stop shotgun marketing and start creating personalized interactions. That requires a more holistic approach to customer profiling, including:
- Where do your customers live, work and play?
- What do they value?
- How do they use their mobile devices?
- What is their purchase journey?
From high level demographics down to unique details, linking your big data to your customer’s mobile device activity allows you to identify ideal prospects, understand their buying behavior, and engage them in the right place, right time and right circumstances.
Join Shiri Friedman, CRO of Rhiza, and Carla Fitzgerald, CMO of Smith Micro, as they demonstrate how to use both customer segmentation and mobile behavior to drive customer loyalty and fresh revenue gains.
In this exclusive webinar, learn how to:
- Create and visualize multifaceted customer segments
- Identify strategic opportunities for customer communication
- Utilize mobile device activity to create personal brand experiences
- Improve future marketing campaigns using mobile insights