Webinar Recording: Growing Loyalty and Revenue with Real-time Mobile Engagement
Mobile devices present unprecedented opportunities for hoteliers and hospitality brands to improve guest experience with convenient, personalized offers. However, delivering relevant engagement that meets rising guest expectations requires intimate knowledge of each user’s intent and sophisticated understanding of real world context.
Watch the webinar recording to see how Smith Micro and Zonetail drove an exponential increase in guest engagement using context-based techniques.
For example, customers in the hospitality industry experienced the following results (use case in bold):
- Drive on-premise F&B bar revenue: Click-through rate (CTR) of 29% for context-based Happy Hour promo message*
- Drive on-premise F&B restaurant revenue: 20% CTR on push notification* regarding hotel restaurant when food app was launched on mobile device
This is a game-changer. Join executives from Smith Micro Software and Zonetail as they discuss proven mobile engagement strategies along with several applied examples from the hospitality industry that have yielded extraordinary results.
* Industry CTR Benchmark is 0.8%