New Sock Puppet Friends Spark Imaginations through iOS App and Physical Puppet Kits
ALISO VIEJO, CA – March 18, 2014 – Smith Micro Software, Inc. (NASDAQ: SMSI) Productivity and Graphics Group today announced a partnership with Darice Inc., a premiere distributor of wholesale crafts supplies, in which both companies will feature coordinated Sock Friends puppet characters in their products. Users of all ages can now bring their imaginations to life using Smith Micro’s award-winning application Sock Puppets Complete, as well as through physical Sock Friends Puppets ™ creation kits from Darice.
“Sock Puppets has made a great name for itself among kid-friendly apps for entertainment, as well as in the education space,” said Mike Birkholm, president of Darice. “With this partnership, kids and crafters can create custom puppet characters at home and bring them to life on their iOS smartphone and tablet.”
Smith Micro will feature in-app Sock Puppet content based on physical Sock Friends characters available from Darice through online and retail stores. New Sock Puppet content includes four different themes and ten additional sock puppet personalities. Each physical puppet distributed by Darice will be represented by a virtual puppet in the Sock Puppets app, while original in-app characters from Smith Micro will be available as physical sock puppets in Sock Friends Puppets Kits.
“We’ve enjoyed seeing kids, parents and teachers latch onto the Sock Puppets app and have a blast creating their own animated content for entertainment, education and developmental purposes,” said Steve Cooper, senior product manager of productivity and graphics at Smith Micro. “Our partnership with Darice enables users to complement their in-app Sock Puppets with physical sock puppet characters created using Darice craft packs – and vice versa – bringing physical and virtual worlds together.”
The Sock Puppets app lets users create lip-synched, animated videos and share them on Facebook and YouTube with ease. With Sock Puppets Complete, users can create stories with multiple puppet characters, props, scenery and backgrounds by simply hitting the record button to direct puppets that automatically lip-synch to your voice.
Pricing and Availability:
Sock Puppets is available in the iTunes App Store in two versions: Sock Puppets free version and Sock Puppets Complete for $3.99. Specific Sock Friends-themed content is available as a content upgrade for $1.99.
Sock Friends Puppets Creation Kits by Darice are available for purchase online and in a variety of retail stores. To purchase online or find a retail location, visit www.darice.com.
About Smith Micro Software, Inc. - Productivity and Graphics Group:
Based in Santa Cruz, Calif., the Smith Micro Software Productivity and Graphics Group produces award-winning software that inspires consumer creativity and enables efficiency. The group’s creative suite of programs provides artists of all skill levels – from novice to professional – with the tools to illustrate, animate and create 2D and 3D art. Some of the Productivity and Graphics Group’s award-winning creative and utilities products include Poser, Anime Studio, Manga Studio and StuffIt. For more information, please visit: http://my.smithmicro.com/
About Darice Inc.:
Darice was founded in 1954, by Pat Catan, an entrepreneur from humble beginnings who valued hard work and dedication. Today Darice Inc. is a premier wholesale distributor in the craft industry, serving many channels including craft, mass market, party, toy, drug and grocery stores. The company’s key products lines include craft basics, jewelry making, paper crafting, bridal, floral design, fine art supplies, kid’s crafts, including FOAMIES®; as well as, licensed products from names such as David Tutera and Tori Spelling. Darice is an action-oriented company, committed to continual improvements and advancements in the craft industry. Their simple mission statement says it best, “Exceed Customer Expectations,” a practice followed daily at the company’s Strongsville, Ohio based headquarters facility and distribution center.
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