Strategic Partnership Helps Developers Optimize Site Design In An Effort To Increase Sales
Aliso Viejo, CA - The Internet Solutions Division of Smith Micro Software, Inc. (Nasdaq: SMSI), a developer and marketer of a wide range of software and service solutions for the Internet market, today announced an agreement with Buystream.com designed to help users of its WebCatalog eCommerce and web publishing platform increase online sales.
The agreement gives WebCatalog customers easy access to Buystream Architect and Buystream Merchant, two web site monitoring and optimization services that respectively analyze the technical capabilities and buying behavior of visitors to a given web site. The captured data is translated into graphic reports that can assist developers in intelligently fine-tuning their sites in ways specifically aimed at increasing the percentage of visitors converted to purchasers.
The agreement is part of a broader initiative to provide WebCatalog customers with a series of value-added tools to assist their eCommerce efforts.
"Our objective is to equip WebCatalog customers with a suite of tools that will help them leverage the capabilities of WebCatalog to create a strong eCommerce offering," said Chris Lippincott, General Manager of the Internet Solutions Division of Smith Micro Software. "This agreement with Buystream.com is an important first step, and we envision forging other strategic relationships that will give our customers a complete toolkit for running successful eCommerce operations."
Effective immediately, WebCatalog users can register for a 10-day free trial of Buystream Architect at http://smithmicro.buystream.com to receive critical information about the viewing experience of their site visitors. The service tracks more than 100 variables such as visitors' screen resolution, color depth, bandwidth, language preference, page download time, page completion rates, and ability to handle multimedia and plug-ins. It then delivers intelligent recommendations for making design adjustments to ensure positive and effective site visits.
Pre-qualified developers who have significant e-tailing business will be offered a 10-day free trial of Buystream Merchant, a companion solution that gathers detailed metrics correlating time of day, day of week, geographic location, spoken language, technology level and other factors with online purchasing. The resulting visit-to-buy ratios indicate the success of a given site in closing sales with low-bandwidth visitors, those whose first language isn't English, Sunday shoppers, lunchtime browsers, and so on. Built-in thresholds automatically alert clients to opportunities to increase revenues and to potential roadblocks in closing sales, such as excessive download times.
"We believe WebCatalog offers an impressive array of capabilities for web site builders in general and eCommerce enterprises in particular, and our ability to add intelligence to the web design process gives WebCatalog users a powerful new means of capitalizing on those capabilities," said Shannon Ryan, CEO of Buystream.com. "This is a significant advantage for in-house developers, and it also gives web designers with multiple clients the ability to generate repeat business by recommending intelligent site improvements."
eCommerce intelligence leader Buystream.com delivers software solutions that analyze the characteristics of a multi-variant web experience in order to identify opportunities and threats that affect eBusiness. Buystream Merchant increases an eCommerce web site's visit-to-buy ratio by recommending strategies for web site optimization while also collecting intelligence to provide sector-specific baselines designed to gauge a company's competitive position in the marketplace. Providing site developers with the knowledge required to build effective web sites, Buystream Architect collects and reports on the technical specifications of web site visitors. Headquartered in Ottawa, Canada, Buystream.com has additional offices in San Francisco, New York and Toronto. Buystream.com is a Safeguard Partner Company. To learn more, visit the company web site at http://www.buystream.com.
About Smith Micro
Smith Micro Software, headquartered in Aliso Viejo, CA, is a developer and marketer of eCommerce and communication software products and services. The company designs integrated, cross platform, easy-to-use software for personal computing and business solutions around the world. With a focus on the Internet, Wireless and Broadband technologies, the company's products enable eCommerce, Internet communications (voice-over-IP), video conferencing, wireless communications and network fax, along with traditional computer telephony.
Smith Micro's complete line of products is available through direct sales, retail stores, value-added resellers (VARs) and original equipment manufacturers (OEMs). Smith Micro's common stock trades on The Nasdaq Stock Market® under the symbol SMSI. For more information, contact Smith Micro at (949) 362-5800.
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