Smith Micro In The News

Media Contact: Suzanne Runald, +1 949-362-5800,

  • The Smith Micro / Zonetail effort involves Zonetail bringing Smith Micro's NetWise Captivate to its own systems. With NetWise Captivate in place, Zonetail's “anchored local” platform will offer its users a better chance of making a connection with users thanks to predictive customer profiling systems as well as real-time context, providing a better look at what the customer is considering when examining hospitality functions.

    Smith Micro, Zonetail Combine for New Marketing Push in Hospitality

  • With its Netwise Captivate platform, Smith Micro sits at the intersection of two key telcomonetization opportunities that we have been tracking closely: TDaaS, or telecom data as service, and the offer-driven operator.

    451 Research Impact Report: Smith Micro: on-device policy key to operator TDaaS offers

  • forecasting-mobile-driving-store-salesSmith Micro, which provides retailers with software solutions designed to simplify the mobile experience, projects that building personal relationships through the device — and understanding how both past behavior and location inform shopping habits — is what brick-and-mortars need to “win out” over the likes of Amazon and convert showrooming into in-store purchases.

    GeoMarketing: Mobile Will Drive $689 Billion In Store Sales During 2016, Smith Micro Forecasts

  • “A customer’s mobile device isn’t a channel, it’s a relationship and it needs to be treated that way,” says Carla Fitzgerald, CMO at mobile solutions provider Smith Micro. “If you're always talking and never listening, observing and remembering what people like, what they do, and where they go, you won't keep relationships very long.” Apps need to be smarter, she adds, so they observe more than location. “You want to combine a series of events over time to really understand consumer context, preferences and intent,” she says. 

    CIO: 6 Tips for a Better Mobile Retail Experience

  • map-your-mobile-customers-dnaWireless industry leader Smith Micro asserts that retailers must ask themselves how each individual consumer wishes to interact with them via their mobile device. Once brands evaluate preferences, circumstances, patterns and history over time, they begin to map their customers' unique mobile DNA and build a genuine, mutually beneficial relationship.

    The following are hypothetical scenarios that model ideal mobile marketing instances that successfully personalize their offerings and take a positive first step at mapping their customers' personal mobile DNA.

    IT Business Edge: Use Mobile DNA to Build Better Relationships with Customers

  • Claus Hetting of Wi-Fi Now interviews Carla Fitzgerald, CMO at Smith Micro, about Intelligent Wi-Fi Connectivity (starts at 14:14). Watch the interview.


  • As the advertising landscape shifts, brands and retailers will have to adapt and get smarter, said Carla Fitzgerald, CMO of Smith Micro Software. They can't allow third parties to control their destiny. "Loyalty apps are the perfect place to start -- using smartphone intelligence to deliver highly personalized promotions based on consumer preferences, behavior and circumstances," she told the E-Commerce Times.

    E-Commerce Times - Gmail Blocking Tools Narrow Email Marketing Channel

  • momentology-mobile-engagement"By taking advantage of mobile-detected triggers and combining this information with purchase history and other customer data, businesses can, for the first time, create highly personalized marketing campaigns that engage consumers with the right information, offers, and/or mobile services, at the right time."

    Mobile Engagement: Moving Beyond Location To Understand Consumer Context

  • “These are just a few of the ways in which retailers are harnessing proximity and mobile to drive closer engagement,” [Smith Micro CMO Carla] Fitzgerald said. “However, successful marketing campaigns must also consider their customers’ unique history, preferences and circumstances or they run the risk of being labeled as spam and losing a customer.”

    Momentology - 5 Tips for A+ Back-to-School Marketing Campaigns

  • geofencing-at-events

    “Brands must avoid discarding contextual cues that help them accurately discern an attendee’s purchasing preferences and intent,” says Carla Fitzgerald, CMO ofSmith Micro. “Integrating device analytics on loyalty apps, as a background service will give brands 10 or 20 times more audience coverage and a ton of insights to enhance their mobile strategy.”

    Street Fight Magazine - Geofencing at Events: How to Reach Potential Customers Live and On-Site