Smith Micro News Room

News Room

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Media Contact: Suzanne Runald, +1 949-362-5800, pr@smithmicro.com


Smith Micro In The News

  • 9 Killer Location Features for Retailer Mobile Apps

    Background location detection "Don't require customers to open your app to receive benefits. Location detection and other contextual triggers can be implemented to run in the background so consumers can be notified of relevant offers proactively and at the right place or time. By adding device analytics to loyalty apps as a background service, just like mobile operators do, the analytics will run even when the app is shut, giving you 10X to 20X more audience coverage and a ton of insights that will help enhance your mobile strategy.

    Street Fight - 9 Killer Location Features for Retailer Mobile Apps

  • birdstep-logoThe [Birdstep] acquisition is a good fit because Smith Micro has a strong presence in North America and Birdstep gives it a bigger market presence in Asia Pacific and Europe, according to Carla Fitzgerald, chief marketing officer at Smith Micro. In fact, Birdstep has been its primary competitor in the area of policy-driven solutions for optimizing wireless networks.

    FierceWirelessTech - Smith Micro to acquire Birdstep's Sweden-based technology

  • The Smith Micro / Zonetail effort involves Zonetail bringing Smith Micro's NetWise Captivate to its own systems. With NetWise Captivate in place, Zonetail's “anchored local” platform will offer its users a better chance of making a connection with users thanks to predictive customer profiling systems as well as real-time context, providing a better look at what the customer is considering when examining hospitality functions.

    Smith Micro, Zonetail Combine for New Marketing Push in Hospitality

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