Smith Micro News Room

News Room

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Media Contact: Suzanne Runald, +1 949-362-5800,

Smith Micro In The News

  • Mobile isn’t a destination, and it isn’t a channel. For most people it has become a bodily appendage, which makes it a remarkable proxy for the individual. The right mobile strategy enables customer insights like never before, as well as personalized, relevant engagement that builds trust and long-term loyalty.

    Multichannel Merchant - Redefining Mobile Engagement in 3 Steps

  • back-to-school-175Personalizing the shopping experience is critical for brick-and-mortar stores looking to remain relevant in an increasingly competitive, highly digitized market. Integrating mobile into existing marketing initiatives can give retailers a significant edge over the competition. Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before. Approaching mobile as a relationship, instead of a channel, won’t just benefit a brand’s back-to-school sales, it will grow the lifetime value of each customer.

    Chief Marketer: 4 Ways to Use Mobile to Optimize Back-to-School Shoppers

  • With Wi-Fi, operators must mind the gaps
    These gaps in user experience, security and back-end management can be overcome with specialized device software that supplements, enhances and, most importantly for operators, differentiates their experience in a Hotspot 2.0 world.

    RCR Wireless News: With Wi-Fi, operators must mind the gaps