Smith Micro News Room

News Room

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Smith Micro In The News

  • "Many of the largest retailers are deploying beacons and other location technologies to measure store visits and foot-traffic. However, without additional contextual cues, marketers cannot accurately discern a consumer’s intent to buy. In order to maximize mobile engagement, campaigns must be ultra-personalized, and that requires more mobile intelligence."

    Contextual Mobile Marketing: The Gift That Keeps On Giving

  • bnetTV speaks with Smith Micro Software's CMO Carla Fitzgerald at the 2015 Mobile World Congress held in Barcelona. Watch the interview.

  • "Built using award-winning animation software from Smith Micro, the new [Avatars] service, available to Sprint, Boost Mobile and Virgin Mobile USA customers with select Android smartphones and Visual Voicemail, offers a wide range of content from world-renowned digital artists, allowing users to express themselves through multiple personas."

    Sprint Adds ‘Character’ to Visual Voicemail with Avatars