Smith Micro News Room

News Room

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Smith Micro In The News

  • "By taking advantage of mobile-detected triggers and combining this information with purchase history and other customer data, businesses can, for the first time, create highly personalized marketing campaigns that engage consumers with the right information, offers, and/or mobile services, at the right time."

    Mobile Engagement: Moving Beyond Location To Understand Consumer Context

  • “These are just a few of the ways in which retailers are harnessing proximity and mobile to drive closer engagement,” [Smith Micro CMO Carla] Fitzgerald said. “However, successful marketing campaigns must also consider their customers’ unique history, preferences and circumstances or they run the risk of being labeled as spam and losing a customer.”

    Momentology - 5 Tips for A+ Back-to-School Marketing Campaigns

  • “Brands must avoid discarding contextual cues that help them accurately discern an attendee’s purchasing preferences and intent,” says Carla Fitzgerald, CMO ofSmith Micro. “Integrating device analytics on loyalty apps, as a background service will give brands 10 or 20 times more audience coverage and a ton of insights to enhance their mobile strategy.”

    Street Fight Magazine - Geofencing at Events: How to Reach Potential Customers Live and On-Site