Smith Micro In The News

Media Contact: Suzanne Runald, +1 949-362-5800,

  • "Many of the largest retailers are deploying beacons and other location technologies to measure store visits and foot-traffic. However, without additional contextual cues, marketers cannot accurately discern a consumer’s intent to buy. In order to maximize mobile engagement, campaigns must be ultra-personalized, and that requires more mobile intelligence."

    Contextual Mobile Marketing: The Gift That Keeps On Giving

  • bnetTV speaks with Smith Micro Software's CMO Carla Fitzgerald at the 2015 Mobile World Congress held in Barcelona. Watch the interview.

  • "Built using award-winning animation software from Smith Micro, the new [Avatars] service, available to Sprint, Boost Mobile and Virgin Mobile USA customers with select Android smartphones and Visual Voicemail, offers a wide range of content from world-renowned digital artists, allowing users to express themselves through multiple personas."

    Sprint Adds ‘Character’ to Visual Voicemail with Avatars

  • "The typical tablet uses roughly 3.4 times more data traffic than a smartphone, and many employees are now accessing corporate networks on 3.5 devices simultaneously. Given the widespread availability of Wi-Fi hotspots and the proliferation of new connected devices, it’s time for the conversation to expand to include ‘Bring Your Own Network’ (BYON)."

    Smith Micro discussing BYON in Enterprise Mobility

  • "The average lifecycle of an app is two or three months. The average lifecycle of a phone is 12 to 24 months. But the average lifecycle of a car is five to 10 years," said Horvath. Automakers are trying to figure out how to "refresh a car, offer an updated experience," he said, adding that over-the-air updates, made possible through high-speed Long Term Evolution (LTE) connections, are an answer.

    Smith Micro in eWeek concerning Connected Cars
  • The ANDSF standard is intended to eliminate the need for users to manually discover and switch between available 3G, 4G and Wi-Fi networks based on network conditions and performance. It is an important building block for creating a seamless experience across heterogeneous networks for end users.

    RCR Wireless - Reader Forum
  • We spoke with David Sperling, chief technology officer at Smith Micro, a company responsible for much of the software that covers security and interoperability of devices that hook up to the Web. His take: 'This issue comes up every time we connect something new to the Web, and every time, we've solved it. There's always a risk that anything can be hacked, but cars are no different from phones or tablets.'

    Popular Mechanics - Every Car Can Be Connected to the Cloud
  • Smith Micro is helping these [rugged device] vendors make these [tablet] devices secure by providing IT shops with secure connections capabilities to ensure that first responders can transmit high value data securely.

  • Not many CEOs have been in charge of a company for 30 years, let alone a company in the rapidly changing technology industry. But there is Bill Smith, who came from Pittsburgh and started a software company in Orange County because he thought it would be fun. He always wanted to sell stuff and he certainly got to do that at Smith Micro.

    Orange County Register
  • If companies don't have even simple policies like lock codes on phones, "what happens when the employee leaves it in a bar and anyone can look at whatever sensitive information is on the emails?" says Douglas Louie, senior director of product marketing enterprise at Smith Micro Software Inc.

    Wall Street Journal