Smith Micro In The News

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  • E-Commerce Times - Gmail Blocking Tools Narrow Email Marketing Channel

    As the advertising landscape shifts, brands and retailers will have to adapt and get smarter, said Carla Fitzgerald, CMO of Smith Micro Software. They can't allow third parties to control their destiny. "Loyalty apps are the perfect place to start -- using smartphone intelligence to deliver highly personalized promotions based on consumer preferences, behavior and circumstances," she told the E-Commerce Times.

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  • Momentology: Mobile Engagement: Moving Beyond Location to Understand Consumer Context


    "By taking advantage of mobile-detected triggers and combining this information with purchase history and other customer data, businesses can, for the first time, create highly personalized marketing campaigns that engage consumers with the right information, offers, and/or mobile services, at the right time."

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  • Momentology - 5 Tips for A+ Back-to-School Marketing Campaigns

    “These are just a few of the ways in which retailers are harnessing proximity and mobile to drive closer engagement,” [Smith Micro CMO Carla] Fitzgerald said. “However, successful marketing campaigns must also consider their customers’ unique history, preferences and circumstances or they run the risk of being labeled as spam and losing a customer.”

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  • Street Fight Magazine - Geofencing at Events: How to Reach Potential Customers Live and On-Site


    “Brands must avoid discarding contextual cues that help them accurately discern an attendee’s purchasing preferences and intent,” says Carla Fitzgerald, CMO ofSmith Micro. “Integrating device analytics on loyalty apps, as a background service will give brands 10 or 20 times more audience coverage and a ton of insights to enhance their mobile strategy.”

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  • "Many of the largest retailers are deploying beacons and other location technologies to measure store visits and foot-traffic. However, without additional contextual cues, marketers cannot accurately discern a consumer’s intent to buy. In order to maximize mobile engagement, campaigns must be ultra-personalized, and that requires more mobile intelligence."

    Contextual Mobile Marketing: The Gift That Keeps On Giving

  • bnetTV speaks with Smith Micro Software's CMO Carla Fitzgerald at the 2015 Mobile World Congress held in Barcelona. Watch the interview.

  • "Built using award-winning animation software from Smith Micro, the new [Avatars] service, available to Sprint, Boost Mobile and Virgin Mobile USA customers with select Android smartphones and Visual Voicemail, offers a wide range of content from world-renowned digital artists, allowing users to express themselves through multiple personas."

    Sprint Adds ‘Character’ to Visual Voicemail with Avatars

  • "The typical tablet uses roughly 3.4 times more data traffic than a smartphone, and many employees are now accessing corporate networks on 3.5 devices simultaneously. Given the widespread availability of Wi-Fi hotspots and the proliferation of new connected devices, it’s time for the conversation to expand to include ‘Bring Your Own Network’ (BYON)."

    Smith Micro discussing BYON in Enterprise Mobility

  • "The average lifecycle of an app is two or three months. The average lifecycle of a phone is 12 to 24 months. But the average lifecycle of a car is five to 10 years," said Horvath. Automakers are trying to figure out how to "refresh a car, offer an updated experience," he said, adding that over-the-air updates, made possible through high-speed Long Term Evolution (LTE) connections, are an answer.

    Smith Micro in eWeek concerning Connected Cars
  • The ANDSF standard is intended to eliminate the need for users to manually discover and switch between available 3G, 4G and Wi-Fi networks based on network conditions and performance. It is an important building block for creating a seamless experience across heterogeneous networks for end users.

    RCR Wireless - Reader Forum