Smith Micro In The News

Media Contact: pr@smithmicro.com


  • Del Mar Times: AutoMatters & More: 'Beauty and the Beast'

    Animating Lumiere from Disney's Beauty and the Beast in Moho Pro 12.

    Article Excerpt: "At long last, Disney has produced a live action version of the classic 1991 animated film "Beauty and the Beast." There is a cognitive difference between live action and animated films. Animation leaves much to the imagination, encouraging a suspension of reality that is different from that in a live action film... Retail marketing and cross promotions abound. At the Microsoft Store, customers may have their photo taken with a character from the film in an augmented reality experience, use Microsoft computers to animate Lumiere using Moho Pro 12 and Surface Dial, and color a black & white graphic using "Sketchable."

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  • Open Mobile Alliance: OMA Announces May 2017 TestFest Hosted by Smith Micro

    Smith Micro will host a LwM2M TestFest event in May 2017.

    The Open Mobile Alliance has selected Smith Micro to host a TestFest event in May 2017 at its Pittsburgh engineering facility. According to the OMA's press release, testing will take place Wednesday, May 17 through Friday, May 19 from 9:00 to 18:00 daily.  New LightweightM2M (LwM2M) test cases will be available at the event based on industry demand. Registration for the TestFest is open to the public through Friday, April 7. The TestFest is open to any organization including both OMA members and non-members for testing client or server implementations of LwM2M, as well as any OMA Enabler for which there are 3 clients and 3 servers registered.

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  • Fast Company - The Surface Studio Story: How Microsoft Reimagined The Desktop PC for Creativity

    Smith Micro's 2D animation software, Moho 12, was one of seven apps that created custom controls for the Surface Dial.

    Article Excerpt: "This was the Surface Dial, a totally new concept to me - if not altogether without precedent. It provides users with an outboard, tactile controller for navigation and selection that would normally be done digitally by tapping on a touch screen... While a mouse's specialty is pointing, the Dial is designed for scrolling and moving quickly through menus... Microsoft will launch the [Surface] Studio with just seven app developer partners that have created custom on-screen Dial controls in their apps." Smith Micro's award winning 2D animation app, Moho 12, is one of these app partners.

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  • BBC News: Windows 10 update and Surface Studio PC unveiled

    Animators can utilize Microsoft’s new Surface Dial and Moho 2D animation software for faster, easier animation with the turn of a dial

    While not mentioned by name, a screenshot of Moho™ 12 running on Microsoft's new Surface Studio was published by BBC News. The screenshot depicts Moho 12, Smith Micro's award-winning software for 2D animation, being used in conjunction with the new Surface Dial, a groundbreaking accessory that Microsoft unveiled in tandem with the Surface Studio PC. Using the Surface Dial on the Surface Studio, artists can create complex animations with ease in Moho 12 by just turning the dial. Smith Micro was one of only seven app developer partners asked by Microsoft to create custom controls for the Surface Dial.

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  • RCR Wireless: Mobile App Testing Expected to Boom

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    As more applications move to the cloud, enterprises are facing the  need to do more testing before deployment, as well as more monitoring of application performance - and companies large and small are seeking to capitalize on that need. Smith Micro, which has more traditionally focused on user experience optimization and policy-based device control, last week launched its 4D App Studio service. The app design and development service originates with Smith Micro's acquisition of app developer iMobileMagic earlier this year, and already has around 30 apps launched that include iMobileMagic work.

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  • MultiChannel Merchant: Redefining Mobile Engagement in 3 Steps

    Mobile isn’t a destination, and it isn’t a channel. For most people it has become a bodily appendage, which makes it a remarkable proxy for the individual. The right mobile strategy enables customer insights like never before, as well as personalized, relevant engagement that builds trust and long-term loyalty.

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  • Chief Marketer: 4 Ways to Use Mobile to Optimize Back-to-School Shopping

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    Personalizing the shopping experience is critical for brick-and-mortar stores looking to remain relevant in an increasingly competitive, highly digitized market. Integrating mobile into existing marketing initiatives can give retailers a significant edge over the competition. Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before. Approaching mobile as a relationship, instead of a channel, won’t just benefit a brand’s back-to-school sales, it will grow the lifetime value of each customer.

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  • With Wi-Fi, operators must mind the gaps

    These gaps in user experience, security and back-end management can be overcome with specialized device software that supplements, enhances and, most importantly for operators, differentiates their experience in a Hotspot 2.0 world.

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  • RCR Wireless: Device Management Challenges in the IIoT

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    The main challenges associated with scaling and evolving connected systems revolve around managing complexity in an efficient manner; maintaining the flexibility to update and evolve connected systems as needs change and new devices are integrated; and controlling costs associated with bandwidth use and device/system maintenance.

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  • VentureBeat: If you're treating mobile as a 'channel,' you're getting it all wrong

    Girl Shopping on Mobile Phone

    View Mobile as a Relationship
    To create a mobile relationship, just like any other relationship, you need to listen. That means gathering intelligence about your customer that isn’t just based on historical behavior; it includes the here-and-now. By detecting and acting upon contextual mobile “cues” from each customer in real-time, such as proximity, dwell-time, device activity, and apps in use, businesses can deliver a personalized, and therefore memorable, mobile experience.

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