Smith Micro In The News

Media Contact: Suzanne Runald, +1 949-362-5800,

  • mobile-app-testing_in-the-newsAs more applications move to the cloud, enterprises are facing the  need to do more testing before deployment, as well as more monitoring of application performance - and companies large and small are seeking to capitalize on that need. Smith Micro, which has more traditionally focused on user experience optimization and policy-based device control, last week launched its 4D App Studio service. The app design and development service originates with Smith Micro's acquisition of app developer iMobileMagic earlier this year, and already has around 30 apps launched that include iMobileMagic work.

    RCR Wireless - Mobile app testing expected to boom

  • Mobile isn’t a destination, and it isn’t a channel. For most people it has become a bodily appendage, which makes it a remarkable proxy for the individual. The right mobile strategy enables customer insights like never before, as well as personalized, relevant engagement that builds trust and long-term loyalty.

    Multichannel Merchant - Redefining Mobile Engagement in 3 Steps

  • back-to-school-175Personalizing the shopping experience is critical for brick-and-mortar stores looking to remain relevant in an increasingly competitive, highly digitized market. Integrating mobile into existing marketing initiatives can give retailers a significant edge over the competition. Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before. Approaching mobile as a relationship, instead of a channel, won’t just benefit a brand’s back-to-school sales, it will grow the lifetime value of each customer.

    Chief Marketer: 4 Ways to Use Mobile to Optimize Back-to-School Shoppers

  • With Wi-Fi, operators must mind the gaps
    These gaps in user experience, security and back-end management can be overcome with specialized device software that supplements, enhances and, most importantly for operators, differentiates their experience in a Hotspot 2.0 world.

    RCR Wireless News: With Wi-Fi, operators must mind the gaps

  • industry-iot-altered-1078x516Device Management Challenges in the IIoT
    The main challenges associated with scaling and evolving connected systems revolve around managing complexity in an efficient manner; maintaining the flexibility to update and evolve connected systems as needs change and new devices are integrated; and controlling costs associated with bandwidth use and device/system maintenance.

    RCR Wireless News: Device management challenges in the industrial internet of things

  • Girl Shopping on Mobile PhoneView Mobile as a Relationship
    To create a mobile relationship, just like any other relationship, you need to listen. That means gathering intelligence about your customer that isn’t just based on historical behavior; it includes the here-and-now. By detecting and acting upon contextual mobile “cues” from each customer in real-time, such as proximity, dwell-time, device activity, and apps in use, businesses can deliver a personalized, and therefore memorable, mobile experience.

    VentureBeat - If you're treating mobile as a 'channel,' you're getting it all wrong

  • 9 Killer Location Features for Retailer Mobile Apps

    Background location detection "Don't require customers to open your app to receive benefits. Location detection and other contextual triggers can be implemented to run in the background so consumers can be notified of relevant offers proactively and at the right place or time. By adding device analytics to loyalty apps as a background service, just like mobile operators do, the analytics will run even when the app is shut, giving you 10X to 20X more audience coverage and a ton of insights that will help enhance your mobile strategy.

    Street Fight - 9 Killer Location Features for Retailer Mobile Apps

  • birdstep-logoThe [Birdstep] acquisition is a good fit because Smith Micro has a strong presence in North America and Birdstep gives it a bigger market presence in Asia Pacific and Europe, according to Carla Fitzgerald, chief marketing officer at Smith Micro. In fact, Birdstep has been its primary competitor in the area of policy-driven solutions for optimizing wireless networks.

    FierceWirelessTech - Smith Micro to acquire Birdstep's Sweden-based technology

  • The Smith Micro / Zonetail effort involves Zonetail bringing Smith Micro's NetWise Captivate to its own systems. With NetWise Captivate in place, Zonetail's “anchored local” platform will offer its users a better chance of making a connection with users thanks to predictive customer profiling systems as well as real-time context, providing a better look at what the customer is considering when examining hospitality functions.

    Smith Micro, Zonetail Combine for New Marketing Push in Hospitality

  • With its Netwise Captivate platform, Smith Micro sits at the intersection of two key telcomonetization opportunities that we have been tracking closely: TDaaS, or telecom data as service, and the offer-driven operator.

    451 Research Impact Report: Smith Micro: on-device policy key to operator TDaaS offers