ALISO VIEJO, CA – July 3, 2013 – Smith Micro Software, Inc. (NASDAQ: SMSI) Productivity and Graphics Group today announced its newly released Poser Pro 2014 animation software is being used in Rooster Teeth Productions’ highly anticipated web series, “RWBY”, as well as in production of their hit YouTube series “Red vs. Blue.” Smith Micro will also be sponsoring the RTX 2013 event, taking place July 5-7, with panel sessions featuring the company’s market leading 3D animation technology and expertise. Poser Pro provides users with the ability to build full 3D scenes with enhanced naturalistic quality, and allows production teams to cut project times, increase output and quickly train a variety of artists with ease.
“Poser is the primary graphics application used in the production of RWBY,” said Monty Oum, director of animation at Rooster Teeth Productions. “It has the perfect balance of quality, efficiency and tools that allows us to deliver our story in a timely and cost effective production.”
“Production teams of all sizes and backgrounds can benefit from the richness and flexibility provided by Poser,” said Steve Cooper, senior product manager of productivity and graphics at Smith Micro. “Our latest release of Poser Pro 2014 is more affordable than other high-end 3D character animation tools, and allows directors and team leaders to train a range of artists on a system that is far easier to master than other, more complex offerings.”
Poser allows artists, illustrators, animators and graphic designers to easily create and preview full 3D scenes with digital humans, animals and props. With a wide variety of animation tools and features such as Bullet Physics, Poser helps production teams like Rooster Teeth deliver an enormous volume of animation content. The Bullet Physics tool simulates rigid body dynamics, soft body dynamics and even dynamic strand-based hair, empowering artists to add jiggle and bounce to any prop or character, paint soft body constraint weights to animate and more.
The Rooster Teeth Productions team incorporated the Poser Pro 2014 beta into its production pipeline, and was instrumental in testing and improving Poser’s animation capabilities. The stability of Poser helped Rooster Teeth Productions to not only meet looming deadlines but also harness their creativity by allowing them to focus on the art of their story, rather than complicated tools. Poser’s improved real-time OpenGL preview engine allowed the “RWBY” animation team to view their creations quickly and easily, cutting down production time and optimizing the team’s resources.
Smith Micro’s partnership with Rooster Teeth Productions includes sponsorship of RTX 2013, taking place at the Austin Convention Center in Austin, Texas, July 5-7, 2013. Poser-focused panels include the “RWBY Premiere and Q&A” session on Friday, July 5, at 3:00 pm CT, and the “RWBY Technology” panel taking place Saturday, July 6, at 10:00 am CT. Visit the RTX 2013 event website to learn more about these panel discussions.
Pricing and Availability:
Poser Pro 2014 for $499.99 and Poser 10 is available for $299.99. For more detailed product, pricing and tiered upgrade pricing information, please visit the Poser website.
About Smith Micro Software, Inc. – Productivity and Graphics Group:
Based in Santa Cruz, Calif., the Smith Micro Software Productivity and Graphics Group produces award-winning software that inspires consumer creativity and enables efficiency. The group’s creative suite of programs provides artists of all skill levels – from novice to professional – with the tools to illustrate, animate and create 2D and 3D art. Some of the Productivity and Graphics Group’s award-winning creative and utilities products include Poser, Anime Studio, Manga Studio and StuffIt. For more information, please visit: www.smithmicro.com. (NASDAQ: SMSI)
Rooster Teeth is a creative production studio responsible for award-winning online videos such as Red vs. Blue, the longest running web series in history; the reality gamer series The Gauntlet; comedy series Rooster Teeth Shorts; the upcoming animated series RWBY; and Immersion, a show that tests video game concepts in the real world. Rooster Teeth founded and operates the gaming website AchievementHunter.com and produces the award-winning Rooster Teeth Podcast, voted Best Gaming Podcast at the 2012 Podcast Awards. With a dedicated worldwide fan community, Rooster Teeth created RTX (Rooster Teeth Expo), an annual gaming and Internet convention held in Austin, TX which attracts thousands of gamers, online video fans, and Rooster Teeth community members from around the world. The Rooster Teeth YouTube channel became the 8th most viewed YouTube channel in the world (non-music) in 2012, now with over 5 million YouTube subscribers and 2.2 billion views, and the Rooster Teeth website has 5 million unique monthly visitors with 1.4 million registered community members. Rooster Teeth has won multiple awards, including 2011 and 2012 Best Animated Series (Red vs. Blue) from the IAWTV, and has been featured by hundreds of major publications and networks including MTV, G4, The New York Times, the Wall Street Journal, Rolling Stone Magazine, Wired Magazine, and many more.
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