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Thai Mobile Operator dtac Launches Family Care App Powered by Smith Micro’s SafePath™ Family Software Platform

Apr 26, 2017
Thailand’s leading mobile service provider delivers mobile monitoring, smartphone controls, and real-time location tracking services to more than 25 million subscribers

ALISO VIEJO, CA, April 26, 2017 – Smith Micro Software, Inc. (NASDAQ:SMSI) today announced that Total Access Communication Public Company Limited, Thailand’s leading mobile service provider commonly known as dtac, has selected Smith Micro’s SafePath Family platform to provide its more than 25 million subscribers with access to comprehensive location tracking and parental control services such as content filtering and app restrictions. As the most comprehensive family safety platform on the market, SafePath Family delivers extensive functionalities to mobile subscribers that are essential to combat the unique challenges of today’s connected society, including child safety, cyber bullying, mobile device and content controls, elder care, and device theft. The platform augments dtac’s portfolio of third party solutions and provides them with an additional revenue stream, simultaneously strengthening subscriber loyalty and increasing average revenue per user (ARPU).

White-labeled as dtac Family Care, the application enhances dtac’s technology arsenal with new value-added services and leverages the built-in capabilities of mobile devices to keep subscribers and their families safe in today’s digital world. Launched this month on both Android and iOS, dtac Family Care provides:

  • Parental Controls – Rating apps to control what apps children can use; restrict app store usage and in-app purchases.
  • Family Location – Pinpoint and monitor the location of family members in real-time.
  • Geo-fencing – Create safety zones for family members.
  • Notifications – Receive real-time alerts when family members enter or leave designated areas.
  • Check-ins – Check in regularly to let others know where you are.
  • Family Alerts – Send emergency alerts to all family members with your location.
  • Phone Security – Find and ring any family phones if lost or stolen.

“We chose this application because of its comprehensive feature set that addresses the main needs of our target customers. At dtac, we continue to find the best solutions to make customers’ digital experience easier, safer, and more enjoyable,” Prisana Ratanasuwanasri, Senior Vice President for Postpaid business of Total Access Communication Public Company (dtac), said.

“We are excited to partner with Telenor – one of the world’s largest carrier groups – for the second time with dtac’s launch of the SafePath Family platform in Thailand,” said William W. Smith, Jr., President and CEO of Smith Micro Software. “In our ever-changing digital world, it has become critical for wireless carriers to offer mobile protection services to their subscribers. SafePath Family delivers comprehensive functionality, an easy-to-use interface, and a cloud-based, web services layer for streamlined carrier integration.”

Learn more about Smith Micro’s SafePath Family platform here.

About Total Access Communication Public Company Limited (dtac)

dtac is Thailand’s leading mobile service provider with more than 25 million subscribers in 2016, and a market share of 29.5%1. Norway-based Telenor Group, a major shareholder of dtac, is one of the world’s largest mobile operators with more than 214 million subscriptions in 13 markets across Scandinavia, Eastern Europe and Asia.2

About Smith Micro Software, Inc.

Smith Micro develops software to simplify and enhance the mobile experience, providing solutions to some of the leading wireless service providers, device manufacturers, and enterprise businesses around the world.  From optimizing wireless networks to uncovering customer experience insights, and from streamlining Wi-Fi access to ensuring family safety, our solutions enrich today’s connected lifestyles while creating new opportunities to engage consumers via smartphones. Our portfolio also includes a wide range of products for creating, sharing and monetizing rich content, such as visual messaging, video streaming, and 2D/3D graphics applications. For more information, visit (NASDAQ: SMSI).

Safe Harbor Statement:

This release contains forward-looking statements that involve risks and uncertainties, including without limitation, forward-looking statements relating to the company’s financial prospects and other projections of its performance, the existence of new sales opportunities and interest in the company’s products and solutions, the company's ability to increase its revenue by capitalizing on new opportunities, and customer concentration given that the majority of our sales depend on a few large client relationships, including Sprint. Among the important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are changes in demand for the company’s products from its customers and their end-users, new and changing technologies, customer acceptance and timing of deployment of those technologies, and the company's ability to compete effectively with other software and technology companies. These and other factors discussed in the company's filings with the Securities and Exchange Commission, including our filings on Forms 10-K and 10-Q, could cause actual results to differ materially from those expressed or implied in any forward-looking statements. The forward-looking statements contained in this release are made on the basis of the views and assumptions of management regarding future events and business performance as of the date of this release, and the company does not undertake any obligation to update these statements to reflect events or circumstances occurring after the date of this release.

Smith Micro and the Smith Micro logo are registered trademarks or trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective companies.


[1] dtac, Thailand Business Description, Telenor Group Investor Information.

[2] Telenor At a Glance.