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Smith Micro Discusses Technology Breakthroughs Driving Mobile Marketing Strategies at PLACE 2015: The Business of Location

Jun 04, 2015
New whitepaper highlights emerging “context-driven” mobile engagement

ALISO VIEJO, CA – June 4, 2015 Smith Micro Software, Inc. (NASDAQ: SMSI), a leading provider of wireless and mobility solutions, today announced its CMO, Carla Fitzgerald, will discuss emerging context-driven strategies for personalizing mobile engagement during a panel discussion at PLACE 2015: The Business of Location (June 9). The company has also published a whitepaper entitled Smarter Smartphone Marketing, describing the opportunity for hyper-targeted mobile interactions based on real-time consumer behavior, circumstances and intent, specifically in the hospitality industry.

"Mobile marketing is exploding but the power of smartphones is still surprisingly underutilized in real-world deployments, particularly in retailer and brand loyalty apps", said Carla Fitzgerald, CMO, Smith Micro. "Location-based solutions must tap into deeper contextual information to deliver more relevant and convenient mobile services. It's not just about pushing ads, the device should be able to anticipate what a consumer wants or needs, even if it's just presenting information differently in-store or offering virtual assistance".

Presented by Opus Research, PLACE brings together marketing experts from around the globe to learn, discuss and strategize how indoor location solutions, when combined with mobile and online data, are able to empower consumer engagement and business intelligence.

Panel information:

What: Location, Mobile In-Store Engagement
Where: The Roosevelt Hotel, New York City, NY
When: June 9, 2015, 3:15 – 4:00 pm
Who: Carla Fitzgerald, CMO, Smith Micro; Jeff Hardison, director, Aruba Networks; John Kavulich, VP, Acuity Brands Lighting; Nathan Pettyjohn, founder & CEO, aisle411

Earlier this year, Smith Micro announced
NetWise Captivate, a context-driven mobile engagement platform that allows marketers to create more personalized brand experiences for their customers using smartphones. Smith Micro's long history of providing embedded software solutions for mobile operators and device makers gives them a unique approach to creating more native device experiences for consumers.

For insights into context-driven mobile engagement as applied in the hospitality industry, download Smith Micro's latest whitepaper Smarter Smartphone Marketing.

About Smith Micro Software, Inc.:
Smith Micro provides software to simplify and enhance the mobile experience. As the leader in wireless connectivity, our applications ensure the best Quality of Experience for mobile users while optimizing networks for service providers and enterprises. Using our intelligent policy-on-device platform, along with premium voice, video and content monetization services, we create new opportunities to engage consumers and capitalize on the growth of connected devices. For more information, visit (NASDAQ: SMSI)

Safe Harbor Statement:

This release may contain forward-looking statements that involve risks and uncertainties including, without limitation, forward-looking statements relating to the company's financial prospects and projections, the company's ability to increase its business, and the anticipated timing and financial performance of new products. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements are new and changing technologies, customer acceptance of those technologies, fluctuations or cancellations in orders from customers, new and continuing adverse economic conditions, and the company's ability to compete effectively with other software companies. These and other factors discussed in the company's filings with the Securities and Exchange Commission, including its filings on Forms 10-K and 10-Q, could cause actual results to differ materially from those presented in any forward-looking statements. Smith Micro assumes no obligation to update any forward-looking statements to reflect events or circumstances occurring after the date of this press release.

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