ALISO VIEJO, CA - Smith Micro Software, Inc. (Nasdaq: SMSI), a developer and marketer of Internet and communication software, helped Ben & Jerry's get into the holiday "spirit" this Halloween. The Company's WebCatalogTM software was utilized to design and power Ben & Jerry's 1999 online Halloween promotion - a virtual trick-or-treating experience that's registered unprecedented traffic for the Vermont-based ice cream maker.
Visitors to the company's website at http://www.benjerry.com/ can send a Halloween e-greeting to a friend, and get a chance to knock on a "virtual" door. As part of the promotion, Ben & Jerry's is giving away 5,000 pints of its ice cream to the lucky visitors who hit the site at the appropriate time.
"One of the key elements of the project was the need to constantly adjust the statistical probability that a visitor will get a free pint of ice cream so the coupons are evenly distributed over the entire length of the contest," said John Hill, Director of Consulting Services for Smith Micro.
"Our ability to successfully provide these consulting services for Ben & Jerry's online promotion attests to the expertise of our consulting engineers and our product's capabilities." said Chris Lippincott, General Manager of the newly-formed Internet Solutions Division of Smith Micro Software. "We believe that the underlying technology behind our WebCatalog product will enable us to capitalize on a number of new and exciting opportunities in the e-commerce marketplace. Based on our success with this project and others, we plan to conduct a much more aggressive sales and marketing effort aimed at generating new consulting clients in addition to expanding our relationships with our current client base."
"When the idea of Virtual Trick or Treating came up at a brainstorming meeting, I thought, sure I can do that, just give me a couple of months to figure out how to evenly distribute 5,000 coupons over a two week period without running out before Halloween night and without knowing how many people would be visiting the site and, of course, while making the whole thing fun - no problem. Smith Micro was able to help us get this promotion going and in the first week, over 100,000 people knocked on our virtual door," said Joe Wilkins, Webmaster for Ben & Jerry's.
About Smith Micro Software
Headquartered in Aliso Viejo, California, Smith Micro is a leading developer and marketer of software products that make communications simple. With a focus on the Internet, particularly broadband technologies, the company designs integrated, easy-to-use software that enables fax, data, voice and video communication to personal computer users and enables e-commerce solutions for businesses around the world. Smith Micro's complete line of products is available through Internet direct sales, retail stores, value-added resellers (VARs) and original equipment manufacturers (OEMs). Smith Micro's common stock trades on The Nasdaq Stock Market® under the symbol SMSI. For more information, contact Smith Micro at 949/362-5800 or visit www.smithmicro.com.
This release may contain forward-looking statements that involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive, governmental and technological factors effecting the company's operations, markets, products, services and prices, as well as, other factors detailed in the company's filings with the Securities and Exchange Commission including its recent filings on Forms 10-K and 10-Q.
Smith Micro, the Smith Micro logo and WebCatalog are trademarks or registered trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective companies.
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