ALISO VIEJO, CA – February 19, 2016 – Consumers spend nearly four hours daily on personal mobile devices, presenting retailers and brands with an invaluable opportunity to connect with customers. However, while most brands today are investing in mobile advertising, many are missing out on key indicators that ensure these campaigns are relevant and don’t turn into mobile spam. At Mobile World Congress, Smith Micro (NASDAQ:SMSI) will showcase its NetWise Captivate™ solution through a live, interactive demo application available on Google Play store. NetWise Captivate identifies consumer context in real-time, allowing marketers and customer advocates to precisely target campaigns, and offer relevant information and offers directly to consumers’ devices, without relying on third-party ad brokers or shopping apps.
“Consumers are being conditioned to expect more personalized web and email content based on browser and shopping history, but the mobile experience is not keeping up,” said Sunil Marolia, Vice President, Product Management, Smith Micro. “Using the insights gleaned through smartphone sensors, device software and analytics, NetWise Captivate allows marketers to deliver much more relevant and convenient mobile experiences to their customers. Companies that treat mobile as a relationship, rather than just a channel, are much more likely to increase customer engagement, satisfaction and loyalty.
While in Barcelona during the four days of Mobile World Congress 2016, attendees who download the application and opt-in will experience a variety of context-driven marketing scenarios, such as:
- Geofence and date / time context – Use of GPS, Wi-Fi and Bluetooth beacon location technologies, as well as date / time context, will trigger a unique daily message
- Apps used – Special promotions based on particular entertainment and travel apps opened, or used with a predefined frequency, will be offered
- Social Engagement – Participants will be prompted to share a photo via social media when the application senses the device camera is in use
- Guest survey – Upon leaving a particular location, based on a predefined dwell time, participants will be prompted for feedback on their visit
- Native Messaging – Proactive alerts will be delivered to the device home screen for opt-in participants
Unlike other mobile marketing solutions and shopping apps that can annoy customers with excessive notifications, NetWise Captivate provides the granular controls to limit frequency of notifications, as well as flexibility to utilize different engagement methods, such as SMS and email, under different circumstances. In this way, businesses can continue to use existing systems while improving relevancy of interactions by incorporating rich mobile context detection.
NetWise Captivate is offered as an SDK that is easily embedded into a company’s mobile app. To learn more about NetWise Captivate visit Smith Micro at Mobile World Congress in Hall 2, Executive Meeting Rooms C2 and C4 (2EMR.C2, 2EMR.C4) or click here.
About Smith Micro Software, Inc.:
Smith Micro provides software to simplify and enhance the mobile experience. Our connectivity and control applications ensure the best Quality of Experience for users of wireless networks, while embedded mobile software creates new opportunities for wireless service providers and B2C businesses to engage with consumers via smartphones. Our portfolio also includes content monetization solutions such as visual messaging, video streaming, and a variety of 2D and 3D graphics applications. For more information, visit smithmicro.com. (NASDAQ: SMSI)
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