ALISO VIEJO, CA – June 23, 2014 – According to a nationwide survey, 62 percent of travelers prefer to purchase or reserve hotel guest services through their mobile device, rather than face-to-face with a member of the hotel staff. Additionally, 63 percent of consumers bring tablets with them while traveling, up almost 10 percent from the same survey conducted last year by USamp and Smith Micro Software, Inc. The new survey results highlight the importance of empowering guests to purchase a variety of services via their own mobile devices to drive engagement and increase revenue-generating opportunities within the hospitality industry.
“Mobile entertainment has rapidly displaced in-room entertainment for frequent travelers, and today’s hotel guest wants to access a variety of services via their mobile phones or tablets,” said Sunil Marolia, Vice President of Product Management at Smith Micro. “This presents a huge opportunity for the hospitality industry, as more efficient services, customized promotions and consumer analytics can be enabled through hotel loyalty applications, which are already popular with 54 percent of travelers we surveyed.”
The research polled smartphone and tablet users across the US about their current travel and mobile consumption habits and preferences. Fifty-nine percent of respondents stated they primarily travel for pleasure, and 41 percent for business. The majority of respondents spend an average of 11 to 50 nights in a hotel room every year. In addition to an increased use of tablets on the road, survey results revealed:
- The most popular mobile convenience was checking in / out of hotels using a mobile device, said 75% of respondents
- 70% of travelers wanted to receive special offers and discounts from local establishments on their mobile devices
- 47% were very likely to purchase in-room entertainment if it could be accessed via mobile, versus 41% in 2013, and 37% in 2012
- More than half of travelers would choose a hotel because it offered guest services via mobile
- Only 4% of travelers stated they would not utilize hospitality services via mobile
Information on Smith Micro’s solutions for the hospitality industry can be found here. For information on the company’s current and past hospitality surveys, please visit:
About Smith Micro Software, Inc.:
Smith Micro Software provides solutions that simplify, secure and enhance the mobile experience. Our portfolio includes a wide range of applications that manage broadband connectivity, data traffic, devices, voice and video communications over wireless networks. With 30 years of experience developing world-class client and server software, Smith Micro helps the leading mobile network operators, device manufacturers and enterprises increase efficiency and capitalize on the growth of mobile-connected consumers and workforces. For more information, visit smithmicro.com. (NASDAQ: SMSI)
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