Webinars and Webinar Recordings

Building a Profitable RCS Strategy

Make the transition from messaging standard to growth engine

For mobile operators, RCS represents the next evolution of messaging services, and its potential is only just starting to be realized. RCS has many benefits, yet on its own, it’s just another technology standard. In order to make this standard ubiquitous and profitable, operators need to be forward thinking to seize the opportunity of RCS by creating premium service models that generate new streams of revenue and subscriber growth.

In this session, we cover the fundamentals of the RCS standard and introduce the key steps mobile operators can take to grow their business, increase subscriber adoption and profit from the rich messaging experience that users are demanding.


Extending Network Policy to the Device

Selecting an effective Policy on Device (PoD) strategy is an essential element in relieving network congestion, extending cellular coverage, or creating multi-tiered service offerings such as Wi-Fi first data plans.

In this exclusive webinar, Yankee Group VP Jennifer Pigg will discuss:

  • Why MNOs have been unable to implement on-device network policy
  • Emerging venders and the new class of PoD solutions
  • The declining growth rate of mobile data traffic
  • Why data offload is only the tip of the iceberg

Hear details from Yankee Group’s new report exploring PoD methodology, available solutions, and recommendations on extending network policy to the device.

In addition, Smith Micro, a provider of PoD solutions, will discuss use cases, the importance of measuring the customer experience on Wi-Fi networks, and steps to a successful implementation.


Are Mobile Hotspots Heating Up? 700 Users Sound Off

Featuring Guest Speaker from T-Mobile USA

According to a recent survey, 62% of consumers have used smartphones as personal hotspots to connect Wi-Fi devices to the Internet, an increase of 9% since last May. However, almost 40% said they don’t use their personal hotspots on a regular basis, and many still have concerns around cost, usability and plan options. Are current features and pricing for hotspot service driving adoption or constraining it? Is the hotspot device of choice a smartphone or a dedicated puck? Are mobile operators missing the boat when it comes to personal mobile hotspots?

These questions, along with complete survey results, will be discussed in this webinar, with guest commentary by the senior product manager responsible for mobile broadband at T-Mobile USA. Join us as we explore the findings and the implications for mobile operators and device manufacturers.


Data Offload – Carrier Strategies & Consumer Perspectives

Presented by Ovum Research and Smith Micro

Data offload is one of the key challenges facing mobile network operators (MNOs) today. In fact, recent Ovum research indicates that 70% of MNOs surveyed already have, or plan to have, a data offload solution in place by the end of 2012.

Wi-Fi, Small Cells, and 4G LTE are all being touted as panaceas for solving the data congestion problem, but where should MNOs start to address this critical issue, and what do consumers have to say about it?

Based on first-hand market research conducted by Ovum and Smith Micro, this webinar will contrast current MNO data offload strategies with consumer response to different connection methods.


Why Connectivity in Windows 8 Isn’t Turn-Key

Windows 8 promises a number of connectivity advantages over previous versions of Windows, including improved WWAN Management and additional broadband API’s.  With a new Metro UI and a classic Desktop UI to support, operators still have plenty of work to integrate backend systems and offer the advanced connection management features subscribers have come to expect.  Learn how to enhance your Windows 8 strategy and create the best overall user experience.

These questions, along with complete survey results, will be discussed in this webinar, with guest commentary by the senior product manager responsible for mobile broadband at T-Mobile USA. Join us as we explore the findings and the implications for mobile operators and device manufacturers.


Bringing Sexy Back to Voicemail

While some may believe that the value of voicemail has vanished, a casualty of texting and social networking, smart operators like Sprint are finding ways to engage customers and create new revenue opportunities through enhanced voicemail services.  See how voicemail no longer is something you hear, but it’s something you can see, manage and share, just like email.  Learn how voicemail still has sex appeal that’s worth paying for and how it can pay off for you, too.