Guests are Judging You Based on Mobile Access
Surveys show that 74% of travelers prefer to book a hotel that offers access to hotel guest services on mobile devices, and 83% are open to hotel-related promotions on their mobile devices. Hotel loyalty apps are being widely adopted by frequent travelers, but they aren’t staying loyal without the personalized mobile services they’ve come to expect from other entertainment venues. Failure to optimize the mobile experience could be steering customers to your competitors who do offer such capabilities.
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