Whitepaper: Smarter Smartphone Marketing in Hospitality
From digital boarding passes and in-flight streaming movies, to finding the best places to eat in new destinations, mobile phones and tablets have become a traveler’s essential travel companions. Today's mobile world, where almost anything can be connected to the Internet wirelessly, has generated significant opportunities for consumer goods and service providers, and none more so than those in the hospitality industry. By embracing this shift to mobile technology, hoteliers can better understand and address the needs of their clientele and engage them in more personalized, relevant ways.
This paper addresses emerging solutions for context-driven mobile engagement and how they can be adopted by hoteliers and others in the hospitality industry. Explore how these technologies can drive direct and indirect value by:
- Increasing average revenue per guest
- Building customer loyalty
- Improving the usage of existing services and amenities
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