Survey Results: Hospitality Industry and Mobile Services
According to a nationwide survey, 96 percent of travelers desire to utilize hotel services on their mobile devices, and 53 percent indicate the availability of mobile content influences their hotel or resort selection process. Additionally, over 60 percent of consumers bring tablets with them while traveling.
The research, conducted by uSamp and Smith Micro Software, Inc., polled smartphone and tablet users across the US in 2014 about their current travel habits and mobile content preferences.
For a full copy of the survey summary, please complete the form.