Smith Micro Resource Library

Browse through our extensive set of resources to help educate and inform you on the rapidly evolving mobile market. Through white papers, webinars, videos and so much more, Smith Micro can help you make sense of it all.

Top Resources

Whitepaper: Smarter Smartphone Marketing Strategies for Retailers

As the most intimate technology ever to permeate the global market, the smartphone is game-changing in its ability to address users’ increasingly high expectations for convenience, personalization and “on demand” services. This whitepaper explores several intriguing use cases that illustrate how retailers can use the unique capabilities of smartphones to deliver contextually relevant engagement and create a more appealing shopping environment for their customers.

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Whitepaper: Smarter Smartphone Marketing for Financial and Banking Institutions

As banking customers increasingly rely on ATMs and digital channels to perform routine banking transactions, the relevance of physical bank branches has greatly diminished. This migration has led to fewer opportunities for banks to nurture customer relationships and promote value-added services. The paper will illustrate several use cases where you can improve mobile targeting, enhance the branch experience, and drive awareness and value for financial brands.

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Webinar Recording: Growing Loyalty and Revenue with Real-time Mobile Engagement

Growing Loyalty and Revenue Webinar RecordingMobile devices present unprecedented opportunities for hoteliers and hospitality brands to improve guest experience with convenient, personalized offers. However, delivering relevant engagement that meets rising guest expectations requires intimate knowledge of each user’s intent and sophisticated understanding of real world context.

Join executives from Smith Micro Software and Zonetail as they discuss proven mobile engagement strategies along with several applied examples from the hospitality industry that have yielded extraordinary results.

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NetWise Captivate Demo: Getting More Out of Mobile

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