Sophisticated on-device engagement logic
By integrating the NetWise Captivate SDK into their mobile app, enterprises gain sophisticated on-device engagement logic that detects real-time context (i.e. Triggers) using the sensors, operating system hooks, and apps available on mobile devices.
“Lightweight” Client Operation
Built on three decades of embedded mobile software expertise, the NetWise Captivate SDK was designed for efficiency and scalability, helping enterprises extend the value of their investment in mobile while creating a great user experience.
“Intelligent” management dashboard
The cloud-based management server is a highly flexible and scalable platform that enables complete over-the-air (OTA) control of mobile engagement campaigns, enabling enterprises to update business logic on any group of devices, down to a single device if desired. The campaign dashboard provides an easy way to access detailed analytics and funnel performance reports to optimize campaigns.
Plug-n-Play Rules Creation
Enterprises can easily customize user experience without any coding knowledge by combining and chaining modular Triggers and Actions. NetWise Captivate’s plug-in “library” provides extensive “out-of-the-box” functionality and the management flexibility to build diverse engagement scenarios.
NetWise Captivate promotes rapid deployment with easy app integration, modular “rule” creation, extensive “out-of-the-box” functionality, and auto-discovery of device-specific parameters. On-demand OTA control of on-device engagement logic allows enterprises to roll out campaigns quickly and change them at anytime without impacting user experience.
NetWise Captivate extends its value through APIs that enable enterprises to design their own detection/action plug-ins and share data with external systems to expand intelligence and reach.
Easy Systems Integration/Adaptive to Emerging Technologies
REST APIs are used to share data with external systems, including CRM, POS, marketing automation, and Big Data analytics warehouses. The system can be extended to support new technologies as they are rolled out, such as beacons, wearable, magnetic positioning, and other emerging technologies.