Captivate for Enterprises

Captivate enables enterprises to deliver more with mobile by personalizing engagement based on real-time context detection. Whether it’s helping a bank deliver intent-based promotions, facilitating a five-star hospitality experience or providing customer insights through on-device behavior, Captivate enhances any marketing strategy by adding a new level of mobile intelligence and precision targeting to refine campaigns and interactions.

Key Features and Benefits for Enterprises:

Sophisticated On-device Engagement Logic

By integrating the Captivate SDK into their mobile app, enterprises gain sophisticated on-device engagement logic that detects real-time context (i.e. Triggers) using the sensors, operating system hooks, and apps available on mobile devices.

“Lightweight” Client Operation

Built on three decades of embedded mobile software expertise, the Captivate SDK was designed for efficiency and scalability, helping enterprises extend the value of their investment in mobile while creating a great user experience.

“Intelligent” Management Dashboard

The cloud-based management server is a highly flexible and scalable platform that enables complete over-the-air (OTA) control of mobile engagement campaigns, enabling enterprises to update business logic on any group of devices, down to a single device if desired. The campaign dashboard provides an easy way to access detailed analytics and funnel performance reports to optimize campaigns.

Plug-n-Play Rules Creation

Enterprises can easily customize user experience without any coding knowledge by combining and chaining modular Triggers and Actions. Captivate’s plug-in “library” provides extensive “out-of-the-box” functionality and the management flexibility to build diverse engagement scenarios.

First-mover Advantage

Captivate promotes rapid deployment with easy app integration, modular “rule” creation, extensive “out-of-the-box” functionality, and auto-discovery of device-specific parameters. On-demand OTA control of on-device engagement logic allows enterprises to roll out campaigns quickly and change them at any time without impacting user experience. Request the documentation to see how simple it is to get started.

Infinitely Extensible

Captivate extends its value through APIs that enable enterprises to design their own detection/action plug-ins and share data with external systems to expand intelligence and reach.

Easy Systems Integration/Adaptive to Emerging Technologies

REST APIs are used to share data with external systems, including CRM, POS, marketing automation, and Big Data analytics warehouses. The system can be extended to support new technologies as they are rolled out, such as beacons, wearable, magnetic positioning, and other emerging technologies.

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