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Consumers More Likely to Book Hotels and Resorts That Offer Mobile Video Content

Jun 25, 2012
Survey from Smith Micro Software identifies increased demand for mobile services; spotlights opportunities for the hospitality industry to engage with customers, accrue revenue

ALISO VIEJO, CA - June 25, 2012 - According to a nationwide survey, travelers prefer to access Pay-Per-View (PPV) and video content via mobile devices when staying at a hotel, with 67 percent of respondents citing they are more likely to purchase content that can be accessed via a smartphone or tablet. In addition, almost 75 percent were likely to book a hotel if it offered services and video accessible from a mobile device. Such data identifies an opportunity for the hospitality industry to improve engagement with guests and recuperate lost revenues by enabling anytime, anywhere access to entertainment content for customers.

"We're seeing consumer preferences move away from static TV and toward viewing content from any device, anywhere," said Jim Mains, Senior Vice President of Products and Programs at Smith Micro, a leading provider of wireless and mobility solutions. "Historically, the hospitality industry has faced many challenges in devising a content strategy that would address shifts in consumer behavior while replacing lost revenue from consumers using their own devices for content. While business travelers and vacationers have different preferences, one constant remains: accessing video content from a mobile device is a valuable asset and ultimately a deciding factor when selecting a hotel."

The research, conducted by uSamp on behalf of Smith Micro, polled more than 700 smartphone and tablet users across the US about their current travel and video consumption habits and preferences. More than 72 percent were interested in accessing some form of hotel video content from their mobile device, and 88 percent were likely to access mobile video available as part of a hotel's Wi-Fi plan. Of those not interested in accessing video from their mobile device, one-third of respondents cited concerns about data charges. This represents an opportunity for hotels seeking to recuperate potential lost revenue by offering bundled services of video content and hotel Wi-Fi to guests, who want the ability to access content but do not want to pay high fees.

"In this age of mobile and social networking, hotels and resorts are now expected to provide their guests with an interactive entertainment experience, which includes access to high-quality video content anywhere, anytime. Smith Micro is enabling them to monetize live and on-demand content delivery, efficiently and reliably, through mobile devices," said Mains.

For the full survey report, please visit www.smithmicro.com/hospitality-survey.

For more information on the company and its portfolio of products, please visit www.smithmicro.com

About Smith Micro Software, Inc.:

Smith Micro Software provides solutions that simplify, secure and enhance the mobile experience. Our product and services portfolio spans Connectivity, Policy Management, Network Control, Communications and Hosting solutions. With 30 years of experience developing world-class client and server software applications, Smith Micro helps the leading mobile network operators, device manufacturers and enterprises increase efficiency and develop high-value relationships with their customers. For more information, visit smithmicro.com. (NASDAQ:SMSI)

Safe Harbor Statement:

This release contains forward-looking statements that involve risks and uncertainties, including without limitation, forward-looking statements relating to the company's financial prospects and other projections of its performance, the existence of new market opportunities and interest in the company's products and solutions, and the company's ability to increase its revenue and regain profitability by capitalizing on these new market opportunities and interest and introducing new products and solutions. Among the important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are changes in demand for the company's products from its customers and their end-users, new and changing technologies, customer acceptance and timing of deployment of those technologies, new and continuing adverse economic conditions, and the company's ability to compete effectively with other software companies. These and other factors discussed in the company's filings with the Securities and Exchange Commission, including its filings on Forms 10-K and 10-Q, could cause actual results to differ materially from those expressed or implied in any forward-looking statements. The forward-looking statements contained in this release are made on the basis of the views and assumptions of management regarding future events and business performance as of the date of this release, and the company does not undertake any obligation to update these statements to reflect events or circumstances occurring after the date of this release.

Smith Micro and the Smith Micro logo are registered trademarks or trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective companies.

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