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PT Bakrie Telecom Through Its Subsidiary PT Bakrie Connectivity Launches Mobile Internet Dashboard Built On New Experience Manager™ Platform From Smith Micro Software

Aug 11, 2011
Latest Innovation from Smith Micro Provides PT Bakrie Connectivity Customers with Greater Control over Data Usage and Convenient Access to Wireless Services

ALISO VIEJO, CA - Smith Micro Software, Inc. (NASDAQ:SMSI), a leading provider of wireless and mobility solutions, today announced PT Bakrie Connectivity's selection of the new Smith Micro Experience Manager™ platform in Indonesia. The solution, which enables mobile users to access and manage wireless services through a convenient "digital dashboard", is designed for a full range of mobile devices on the AHA (Affordable Hyper speed Access) network, including laptops, tablets, smartphones, USB modems and mobile hotspots.

Evolving from Smith Micro's industry-leading connectivity solutions, the Experience Manager platform enables end-users to manage their broadband connections and data plans across devices and networks, while providing convenient access to relevant content and mobile services. For wireless operators, the Experience Manager platform helps to reduce support costs and improve customer satisfaction by simplifying broadband usage for end-users, while leveraging device real estate to promote operator and partner services that increase ARPU.

The Experience Manager platform at PT Bakrie Connectivity provides an unique, engaging user interface for subscribers to easily access to the carrier's services on the AHA network, such as AHA-MyTV and AHA-Mail, as well as popular social applications like Facebook and Twitter. Friendly set-up wizards and tutorials, along with account and usage information, are designed to increase subscriber stickiness and further drive broadband usage, while helping to reduce support calls for PT Bakrie Connectivity.

The Experience Manager platform also provides new opportunities for PT Bakrie Connectivity to grow revenues by using proactive alerts and context-based advertising to sell higher-tier data plans, promote new services, and offer premium content directly from the carrier or from partners.

"The mobile internet is booming in Indonesia, a country with 238 million residents and more than half carrying mobile devices," said Erik Meijer, President Director and CEO of PT Bakrie Connectivity. "We are very excited to launch this new mobile internet dashboard for our customers. We have worked hard and closely with Smith Micro to get to a relevant version of their Experience Manager customized for our needs in the Indonesian market. The result will provide a substantially enhanced customer experience and provide us with another competitive advantage in the market."

"Our new Smith Micro Experience Manager platform provides a consistent, convenient broadband experience for end users, regardless of device type, and generates new revenue opportunities for wireless operators," said William W. Smith Jr., President and CEO of Smith Micro Software, Inc. "We're delighted that PT Bakrie Connectivity has selected Smith Micro to help them deliver world-class wireless services first to their subscribers."

The Experience Manager platform is built on Smith Micro's core client architecture which leverages SODA™ to create a consistent interface across mobile devices. The platform supports optional plug-in modules, including network optimization solutions from Smith Micro that help operators to control device tethering, offload network traffic to WiFi and WiMAX, and measure the subscriber experience with on-device analytics. Premium end-user applications can also be integrated into the platform, such as visual voicemail, voice-to-text, and video delivery solutions from Smith Micro, as well as operator-provided and third party applications.

For more information on the Smith Micro Experience Manager platform, please visit www.smithmicro.com.

About Smith Micro Software, Inc.:

Smith Micro Software, Inc. provides software solutions that simplify, secure and enhance the mobile experience. Our portfolio of products and services spans Connectivity Management, Communications and Content Management solutions. Smith Micro's solutions include client and server software applications used by the world's leading wireless operators, device manufacturers and enterprises. For more information about Smith Micro Software (NASDAQ: SMSI), visit smithmicro.com.

About Bakrie Telecom:

PT Bakrie Telecom Tbk (IDX: BTEL) is an Indonesian wireless telecom operator using the CDMA 2000 1x and EVDO technologies to serve its 13 million subscribers. Bakrie Telecom is known for its innovative and exciting products and services that always lead the market, through its Esia, Wifone, Wimode and SLI Hemat 009 brands. Moreover, through its wholly-owned subsidiary Bakrie Connectivity, Bakrie Telecom has launched broadband wireless services mid 2010 under the "AHA" brand. On the first semester 2010, Bakrie Telecom's network spreads across the 82 main cities in this vast archipelago. For further information, please visit www.bakrietelecom.com.

About Bakrie Connectivity:

PT Bakrie Connectivity is a wholly-owned subsidiary of PT Bakrie Telecom Tbk, specializing in the wireless broadband space. It provides fast Internet access using the CDMA technology of EVDO. The key success factors in the market for Bakrie Connectivity have proven to be reliable, fast internet access, innovative products and services, competitive tariff and price offers, and responsive customer service. Besides access plans, the company also actively offers relevant value-added services to its subscribers to further enhance their customer experience. In just one year after its launch, Bakrie Connectivity has succeeded to attract close to 250,000 active subscribers in Indonesia. Currently, AHA's range of innovative products such as AHA USB Modem, AHAvibe MP3 USB Modem, AHALink Wireless Hotspot, AHATouch Affordable Android Phone, AHA Office-in-a-Box, Blackberry Smartphone from AHA, AHAmyTV internet TV service and AHApad tablet PC are available in 22 major cities in Indonesia. For further information, please visit www.bakrieconnectivity.com.

Safe Harbor Statement:

This release contains forward-looking statements that involve risks and uncertainties, including without limitation forward-looking statements relating to the company's quarterly revenues guidance, its financial prospects and other projections of its performance, the company's ability to increase its business and the anticipated timing and financial performance of its new products and services and potential acquisitions. Among the important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are changes in demand for the company's products from its customers and their end-users, new and changing technologies and mobile communications products, customer acceptance of those technologies and products, new and continuing adverse economic conditions, and the company's ability to compete effectively with other software providers. These and other factors discussed in the company's filings with the Securities and Exchange Commission, including its filings on Forms 10-K and 10-Q, could cause actual results to differ materially from those expressed or implied in any forward-looking statements. The forward-looking statements contained in this release are made on the basis of the views and assumptions of management regarding future events and business performance as of the date of this release, and the company does not undertake any obligation to update these statements to reflect events or circumstances occurring after the date of this release.

Smith Micro, Experience Manager, SODA and the Smith Micro logo are registered trademarks or trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective companies.

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