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Smith Micro Software Named Finalist In The Big Idea Contest By International CTIA Wireless

Mar 07, 2011
Revolutionary Global Device Communications Solution, SODA™, Ranks in Top 5; Receives Recognition from Prominent Wireless Communications Industry Organization

ALISO VIEJO, CA - Smith Micro Software, Inc. (NASDAQ: SMSI), a leading developer and marketer of software solutions and services for the mobility market, today announced its revolutionary solution for global device communications, SODA™ (Secure On-Device API), is a Top 5 Finalist in the CTIA Wireless Big Idea Contest, which honors innovative solutions created for the wireless industry. Smith Micro Software will showcase SODA at the International CTIA Wireless 2011 conference, held at the Orange County Convention Center in Orlando, Florida, March 22-24, 2011.

SODA is a global solution for device communication that provides a consistent interface across all mobile broadband devices, hardware and software manufacturers, chipset suppliers, and operating systems. The result is faster time to market with increased quality and more consistent user experience across the wireless ecosystem. This ground-breaking solution from Smith Micro Software also reduces customer support costs and increases adoption of mobile broadband products. By providing a consistent hardware and software cross-platform interface, mobile operators, and consumer software and electronics manufacturers can launch more devices and applications in a scalable manner through SODA.

"We are spearheading a revolution in the wireless industry that will standardize communications for mobile devices worldwide, and we're honored to have our visionary work with SODA recognized by CTIA International and the Big Idea Contest voters," said William W. Smith, Jr., President and CEO at Smith Micro Software. "We developed the SODA specification to empower the wireless industry with an innovative solution that accelerates the introduction of new products to the market with a consistent, high-quality user experience. As a result, we enable our customers to remain competitive in the wireless market, manage scalability and revenue channels, and introduce more devices and applications to the market faster. In fact, several leading wireless and mobility companies have already joined our SODA Innovator Program, demonstrating how this unifying API can help put them at the forefront of their industries."

QuickLink® Hotspot Manager™ is the first product from Smith Micro Software to be powered by SODA. With SODA, QuickLink Hotspot Manager provides a simplified user experience that enables mass-market adoption of wireless services and promotes the use of wireless routers across a larger demographic. Proactive notifications inform customers about their battery level, network coverage (4G/3G), billing, data usage and other critical information. The SODA-powered QuickLink Hotspot Manager provides mobile operators, device owners and IT administrators the ability to monitor and control all aspects of their mobile hotspot data traffic.

Smith Micro Software will display SODA at the Big Idea Contest Finalist presentation on Tuesday, March 22, 2011 at 11:30am at the International CTIA Wireless Exhibit Innovations Stage. The company will also exhibit at booth #3929, with demos of SODA and its flagship products, including Vidio, QuickLink Mobile Connection Manager and more. To learn more, visit www.smithmicro.com.

About Smith Micro Software, Inc.:

Smith Micro Software, Inc. develops mobile applications and solutions for the communications industry. Our portfolio of products and services spans Connectivity Management, Communications and Content Management solutions. Smith Micro's solutions include client and server software applications to help its customers manage their software investments.

More information about Smith Micro Software (NASDAQ: SMSI) can be found on smithmicro.com.

Safe Harbor Statement:

This release may contain forward-looking statements that involve risks and uncertainties, including without limitation forward-looking statements relating to the company's quarterly revenues guidance, its financial prospects and other projections of its performance, the company's ability to increase its business and the anticipated timing and financial performance of its new products and potential acquisitions. Among the important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are changes in demand for the company's products from its customers and their end-users, new and changing technologies, customer acceptance of those technologies, new and continuing adverse economic conditions, and the company's ability to compete effectively with other software companies. These and other factors discussed in the company's filings with the Securities and Exchange Commission, including its filings on Forms 10-K, 10-Q, and 8-K, could cause actual results to differ materially from those expressed or implied in any forward-looking statements. The forward-looking statements contained in this release are made on the basis of the views and assumptions of management regarding future events and business performance as of the date of this release, and the company does not undertake any obligation to update these statements to reflect events or circumstances occurring after the date of this release.

Smith Micro, QuickLink, SODA, Hotspot Manager, and the Smith Micro logo are registered trademarks or trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective companies.

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