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Smith Micro Introduces a New Mac Retail Product That Allows Small Business to Begin Selling Online Today

Jan 05, 2000
The Next Generation eCommerce Solution for The Macintosh

SAN FRANCISCO, Macworld Expo 2000 -- Smith Micro Software, Inc. (Nasdaq: SMSI), a developer and marketer of Internet and communications software, today announced the introduction of WebCatalog Builder for the Mac, the company's new retail eCommerce software program that allows small business users to easily design and establish an online store.

"WebCatalog Builder was developed to help small businesses accommodate the increasing demands required to build Internet storefronts," said Chris Lippincott, General Manager of Smith Micro Software's Internet Solutions Division. "We understand that small businesses want to focus on building their business, and may not have the time or ability to become webmasters, so we designed WebCatalog Builder to be an easy-to-use solution to quickly and accurately get their products to market."

WebCatalog Builder offers everything you need to build your eBusiness from site design to accepting orders. The unique easy-to-use wizard program walks users through the design and launch phases of building an online storefront, and offers over 250 templates to help design an appealing online store quickly. Users can host their eBusiness site with Smith Micro or with any Internet service provider, register the site with major search engines and begin taking orders immediately. The WebCatalog Builder wizard approach allows users to have a shopping site up in a matter of minutes. With WebCatalog Builder's shopping cart technology and database support for easy updating, eBusiness has never been easier.

"We are very excited about the solution that WebCatalog Builder offers for business owners who want to publish a catalog and sell products, but do not want to spend a fortune to do so," said William W. Smith Jr., President and Chief Executive Officer of Smith Micro Software. "This new product will tap the important e-tail market and builds on Smith Micro's flagship technology that is used by companies like Ben & Jerry's, The Pillsbury Dough Shop and Total Sports."

The launch of our Mac WebCatalog Builder is designed to enable Macintosh users to take advantage of the substantial opportunities in the eCommerce product and services marketplace and to grow their eBusiness on the Mac platform as consumer and business-to-business purchasing over the Internet is anticipated to grow significantly.

In addition, Smith Micro Software already offers Macintosh users a server solution called WebCatalog and WebMerchant, which perform credit card verification and if desired electronic product delivery. Both products are available on native Macintosh servers such as WebSTAR and Web Ten and Unix platforms supported include Sun Solaris, Linux and Mac OS X Server.

``Our hosting enhancements assist merchants in managing their entire storefront, from positioning their Website with search engines to transaction processing. We use our expertise and experience in building eCommerce web sites to help our WebCatalog Builder customers be successful quickly," continued Mr. Smith, ``In addition to developing WebCatalog Builder we provide consulting and application hosting services that help your business develop Web-based storefronts."

About WebCatalog Builder

  • Everything you need to build an eBusiness from site design to accepting orders
  • 250 design templates and components boost stopping power at your site
  • Host with any Internet Service Provider
  • Search Engine Registration helps customer find your site
  • No HTML or programming experience necessary
  • Easy-to-use shopping cart technology

To run WebCatalog Builder, you will need a valid Internet connection with web hosting capability and FTP access, PowerPC G3/G4 processor, 16 MB available RAM, 60 MB of free hard disk space, Mac OS 8.5 or later. WebCatalog Builder will be available in the first quarter of 2000 and is expected to sell for $99.95. Additional information about the product can be found at www.webcatalogbuilder.com.

About Smith Micro
Headquartered in Aliso Viejo, California, Smith Micro is a leading developer and marketer of software products that make communications simple. With a focus on the Internet, broadband and modem-based technologies, the company designs integrated, easy-to-use software that enables fax, data, voice and video communication to personal computer users around the world. Smith Micro's complete line of products is available through direct sales, retail stores, value-added resellers (VARs) and original equipment manufacturers (OEMs). Smith Micro's common stock trades on The Nasdaq Stock Market® under the symbol SMSI. For more information, contact Smith Micro at 949/362-5800 or visit www.smithmicro.com.

For more information on Smith Micro Software, via fax at no charge,
please call 1-800-PRO-INFO and enter ticker symbol SMSI.

Or, to view the Company's web page visit http://www.smithmicro.com.

This release may contain forward-looking statements that involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive, governmental and technological factors effecting the company's operations, markets, products, services and prices, as well as, other factors detailed in the company's filings with the Securities and Exchange Commission including its recent filings on Forms 10-K and 10-Q.

Smith Micro, the Smith Micro logo and WebCatalog Builder are trademarks or registered trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective companies.

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