ALISO VIEJO, CA Smith Micro Software, Inc. (Nasdaq: SMSI), a developer and marketer of Internet and communications software, today announced that award winning Troublewear.com chose Smith Micro's WebCatalog to create a high-energy web site that sells their extreme sport branded apparel to the "Y" generation. Troubleware.com chose WebCatalog because it allowed them to develop and launch the site in half the time it would have taken the competition to launch a similar site. The developer of the Troublewear.com site, Man Rabbit House Multimedia, utilized WebCatalog to create this major new lifestyle and apparel commerce site as well as sites for other clients. The site (http://www.troublewear.com) has won several awards including Macromedia Corporation's "Shocked Site of the Day" title and a silver medal at the Invision Award ceremonies in San Francisco on November 11, 1999.
Visitors to Troublewear.com view clothes and accessories with full sound and motion. The rich multimedia experience makes users more comfortable with purchasing decisions. "The site is more than just eCommerce," explained Robert Santore, Creative Director of Man Rabbit House. "There are many other features including comics, chat rooms, a lingo dictionary and video clips. Users can also interact with extreme athletes, send online interactive postcards, download current music and connect to other lifestyle destinations on the web. All the rich content keeps customers returning to the site.
The engine behind the Troublewear.com site is WebCatalog. "We are extremely pleased with WebCatalog and its performance," continued Mr. Santore. "It's very fast and flexible. It is a critical tool in making our company competitive. We can make the software do virtually anything we want. The site development from concept to 'going live' took under six weeks. Other products simply don't offer the feature set and time frame we were looking for. The Troublewear.com web site was developed in just over one month. The eCommerce engine was created in less than a week. With such a short development period, the return on investment and flexibility for our clients is extremely high," concluded Mr. Santore.
Man Rabbit House is currently using WebCatalog for several projects including Perception Kayaks (www.kayaker.com), a seller of kayaking equipment; USA, Eagle Creek (www.eaglecreek.com), a leader in adventure travel gear; and FairAuction (www.fairauction.com), an Internet auction web site.
About Smith Micro Software
Headquartered in Aliso Viejo, California, Smith Micro is a leading developer and marketer of software products that make communications simple. With a focus on the Internet, particularly broadband technologies, the company designs integrated, easy-to-use software that enables fax, data, voice and video communication to personal computer users and enables eCommerce solutions for businesses around the world. Smith Micro's complete line of products is available through Internet direct sales, retail stores, value-added resellers (VARs) and original equipment manufacturers (OEMs). Smith Micro's common stock trades on The Nasdaq Stock Market under the symbol SMSI. For more information, contact Smith Micro at 949/362-5800.
About Man Rabbit House Multimedia
Man Rabbit House is the web design, hosting and eCommerce subsidiary of IJNT, Inc. (OTCBB: IJNT) - a leading high-speed Internet access provider. Man Rabbit House provides full web development, eCommerce development, web hosting and maintenance services to a prestigious list of clients from around the world. For more information, contact Man Rabbit House at 949/673-8511 or visit www.manrabbithouse.com.
This release may contain forward-looking statements that involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive, governmental and technological factors effecting the company's operations, markets, products, services and prices, as well as, other factors detailed in the company's filings with the Securities and Exchange Commission including its recent filings on Forms 10-K and 10-Q.
Smith Micro, the Smith Micro logo and WebCatalog are trademarks or registered trademarks of Smith Micro Software, Inc. All other trademarks and product names are the property of their respective companies.
For more information on Smith Micro Software, Inc., via fax at no charge, please call 1-800-PRO-INFO and enter ticker symbol SMSI.
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